A Large Consumer Products Company Wants to Increase Sales of an Existing

Multiple Choice

A large consumer products company wants to increase sales of an existing laundry detergent product. The brand team can not decide whether to use a newspaper coupon (X₁) , a sample drop (X₂) , or an in-store coupon (X₃) to increase sales. The research manager suggests an in-market test to (1) determine if any of the promotions had an impact, and (2) which had the greater impact. Of the designs shown below, which would provide the research manager with the information necessary to make this determination?

A)
X₁ $\quad$ 0₁
X₂ $\quad$ 0₂
X₃ $\quad$ 0₃
$\quad \quad$ 0₄
B)
X₁ $\quad$ 0₁
X₂ $\quad$ 0₂
X₃ $\quad$ 0₃
C)
0₁ $\quad$ X₁ $\quad$ 0₂
0₃ $\quad$ X₂ $\quad$ 0₄
0₃ $\quad\quad\quad\quad$ 0₆
D)
0₁ $\quad$ X₁ $\quad$ 0₂
0₃ $\quad$ X₂ $\quad$ 0₄
0₅ $\quad$ X₃ $\quad$ 0₆
0₇ $\quad$ $\quad \quad$ 0₈
E) None of the designs are appropriate to meet the needs of the brand manager.