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When Developing a Scale Using the Method of Equal-Appearing Intervals

Question 19

Multiple Choice

When developing a scale using the method of equal-appearing intervals, the analyst should


A) generate a series of statements and classify the statements a priori as favorable or unfavorable.
B) select a small number of important attributes of the object.
C) generate a list of statements that reflect the attributes of the object and which span the favorable-unfavorable continuum.
D) generate a large number of statements that represent an intermediate degree of favorableness to the object.
E) select a small number of statements to be presented to the subjects on separate cards.

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