Multiple Choice
For which of the following projects would secondary data likely be sufficient?
A) A pet food manufacturer wants to determine if dogs will prefer a new type of dog food.
B) Officials of a local bank want to determine how the bank's customers feel about the service they receive.
C) A national department store chain wants to know if consumers are willing to pay more to purchase products manufactured in the U.S.
D) A fast-food franchisee wants to determine the market potential for a new type of specialty food in a certain area.
E) None of the above.
Correct Answer:

Verified
Correct Answer:
Verified
Q5: NFO Research is not a true source
Q6: Which of the following is FALSE?<br>A) The
Q7: Which of the following is FALSE?<br>A) BehaviorScan
Q8: Which of the following is TRUE?<br>A) It
Q9: The NAICS codes:<br>A) will be used along
Q11: Which of the following is(are) NOT true
Q12: Problems associated with secondary data are<br>A) cost
Q13: Which statement is true:<br>A) Data comparing competitors
Q14: Through use of the National Purchase Diary
Q15: Which of the following is the least