Multiple Choice
Which is not true of exploratory research (circle one) :
A) it is best followed up with descriptive and/or causal research
B) it may be comprised of focus groups or interviews
C) it may be comprised of open-ended questions on surveys
D) it can be used to shape the design of surveys
E) it is often sufficient for a manager's marketplace decisions
Correct Answer:

Verified
Correct Answer:
Verified
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