Which of the Following Is False

Multiple Choice

Which of the following is false:

A) Secondary data help specify problem formulations.
B) A plan for analyzing the data should exist before collecting the data.
C) Research design may be modified after data analysis.
D) Interpretation of results can inform the marketing problem.
E) Research reports should be both accessible to nontechnical people as well as contain the technical details for readers who wish to see them.