Which of the Following Statements About Customer Satisfaction Is False

Multiple Choice

Which of the following statements about customer satisfaction is false?

A) Customer satisfaction is the degree to which an organization's products and services meet customers' needs
B) Alert, well-trained employees may be able to take corrective actions to prevent loss of future sales
C) Customer satisfaction with current products and services is a lead indicator of future sales
D) Improvements of customer satisfaction usually are lead indicators of organization capabilities and process efficiency