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    Principles of Internet Marketing
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    Exam 12: Capturing and Keeping an Audience
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    The Web Site Feature That Ranks Lowest Among Shoppers in Terms
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The Web Site Feature That Ranks Lowest Among Shoppers in Terms

Question 29

Question 29

Multiple Choice

The Web site feature that ranks lowest among shoppers in terms of heightening site loyalty is ____.


A) saving money
B) free shipping
C) customer service
D) ease of shopping

Correct Answer:

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