Multiple Choice
Because databases can record what each shopper has purchased and searched for, ____ can provide customer-specific offerings with coupons or promotional pricing on products the marketer already knows that customer will be interested in.
A) mass mailings
B) direct mailings
C) forum postings
D) e-mail blasts
Correct Answer:
Verified
Correct Answer:
Verified
Q32: E-mail blasts are especially cost-effective and powerful
Q33: Online _ typically ask users a series
Q34: _ on a Web site provide a
Q35: Users are likely to return to a
Q36: _ allow consumers who are not quite
Q38: _ provide ongoing incentives for visitors to
Q39: The keys to increasing brand loyalty on
Q40: The tools and policies encouraging return visits
Q41: There is no value in a site
Q42: E-commerce sites with a large selection should