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    Research Methods for Business
  4. Exam
    Exam 9: Collecting Primary Data Through Observation
  5. Question
    "Studying Phenomena in Their Natural Context" Is Called ________
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"Studying Phenomena in Their Natural Context" Is Called ________

Question 23

Question 23

Multiple Choice

"Studying phenomena in their natural context" is called ________.


A) Face validity
B) External validity
C) Ecological validity
D) Analytic validity

Correct Answer:

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