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  3. Study Set
    Research Methods for Business
  4. Exam
    Exam 10: Collecting Primary Data Using Semi-Structured, In-Depth and Group Interviews
  5. Question
    Your Research Objectives Are to Find Out Why Consumers Prefer
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Your Research Objectives Are to Find Out Why Consumers Prefer

Question 24

Question 24

Multiple Choice

Your research objectives are to find out why consumers prefer a particular type of product packaging to another. What type of interview would be best suited to your purpose?


A) Qualitative
B) Quantitative
C) Both
D) Neither

Correct Answer:

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