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    Research Methods for Business
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    Exam 10: Collecting Primary Data Using Semi-Structured, In-Depth and Group Interviews
  5. Question
    Which of These Is Not a Benefit of Qualitative Interviews
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Which of These Is Not a Benefit of Qualitative Interviews

Question 37

Question 37

Multiple Choice

Which of these is not a benefit of qualitative interviews for interpretivist research?


A) They may lead to new topics
B) They have a high degree of replicability
C) The interviewee can 'think aloud'
D) They allow flexibility

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