Multiple Choice
Matching
-Firm offers more intangibles such as better-trained salespeople, better service after the sale etc. to create a niche and competitive-edge.
A) Positioning product with a price strategy.
B) positioning mature and well-established products.
C) positioning product with a value-added strategy..
D) positioning mature and well-established products
E) positioning product with a price strategy .
F) positioning mature and well-established products .
G) positioning new and emerging products
H) positioning product with a value-added strategy
I) positioning product with a price strategy.
J) Total Product Concept
K) Positioning
L) Cluster of satisfactions
M) Product Life Cycle
N) Relationship strategy
Correct Answer:
Verified
Correct Answer:
Verified
Q5: Matching<br>-Firm faces intense competition and entry of
Q6: Matching<br>-Firms offer more intangibles such as better-trained
Q7: Matching<br>-Basic strategy is to meet competition<br>A) Positioning
Q8: Matching<br>-Requires a highly trained and motivated salesperson<br>A)
Q9: Matching<br>-""The lowest price is the law"" statement
Q10: Matching<br>-Introduction, Growth, Maturity and Decline<br>A) Positioning product
Q12: Matching<br>-Firm offers a quantity discount<br>A) Positioning product
Q13: Matching<br>-Satisfaction arising from the product, the company
Q14: Matching<br>-Firm maintains a restock program that provides
Q15: Matching<br>-The relationship strategy is often critical<br>A) Positioning