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Matching -Firm Offers More Intangibles Such as Better-Trained Salespeople, Better Service

Question 11

Multiple Choice

Matching
-Firm offers more intangibles such as better-trained salespeople, better service after the sale etc. to create a niche and competitive-edge.


A) Positioning product with a price strategy.
B) positioning mature and well-established products.
C) positioning product with a value-added strategy..
D) positioning mature and well-established products
E) positioning product with a price strategy .
F) positioning mature and well-established products .
G) positioning new and emerging products
H) positioning product with a value-added strategy
I) positioning product with a price strategy.
J) Total Product Concept
K) Positioning
L) Cluster of satisfactions
M) Product Life Cycle
N) Relationship strategy

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