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  3. Study Set
    Modern Competitive Strategy
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    Exam 9: New Business Development
  5. Question
    A Major Risk in Using a New Venture to Reposition
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A Major Risk in Using a New Venture to Reposition

Question 17

Question 17

True/False

A major risk in using a new venture to reposition existing businesses is that the diversifying firm may not be able to sustain the new venture's market position.

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