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    International Business A Managerial Perspective
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    Exam 12: Strategies for Analyzing and Entering Foreign Markets
  5. Question
    In Comparison to Licensing, Franchising Offers a Firm ________
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In Comparison to Licensing, Franchising Offers a Firm ________

Question 25

Question 25

Multiple Choice

In comparison to licensing, franchising offers a firm ________.


A) less taxation
B) more control
C) higher profit margins
D) fewer financial risks

Correct Answer:

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