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    Business
  3. Study Set
    International Business A Managerial Perspective
  4. Exam
    Exam 12: Strategies for Analyzing and Entering Foreign Markets
  5. Question
    The Greater the Investment Costs Incurred by the Licensee, the Longer
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The Greater the Investment Costs Incurred by the Licensee, the Longer

Question 76

Question 76

True/False

The greater the investment costs incurred by the licensee, the longer is the likely duration of the licensing agreement.

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