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    Exam 4: Profiling Your Target Customer
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    Which of the Following Examines the Whys and Wants of Consumer
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Which of the Following Examines the Whys and Wants of Consumer

Question 61

Question 61

Multiple Choice

Which of the following examines the whys and wants of consumer purchasing?


A) situational analysis
B) demographics
C) profiling
D) psychographics

Correct Answer:

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