Customer Satisfaction Is Viewed by Supply Chain Executives As

Multiple Choice

Customer satisfaction is viewed by supply chain executives as:

A) An activity or process that must be managed.
B) A corporate philosophy that treats customer satisfaction as an integral part of a firm's total supply chain policies.
C) Performance measures.
D) An activity or process that must be managed and performance measures.
E) An activity or process that must be managed, a corporate philosophy that treats customer satisfaction as an integral part of a firm's total supply chain policies, and performance measures.