If the Strategy of Selling Artisanal Coffee Succeeds and Customers

Multiple Choice

If the strategy of selling artisanal coffee succeeds and customers are willing to pay higher prices for this higher-end coffee, third wave coffeehouses will

A) no longer be monopolistically competitive.
B) continue to earn substantial economic profits in the long run.
C) eventually suffer economic losses, as do all coffeehouses.
D) likely attract competitors that offer the same kind of coffee, and all else equal, eventually economic profits will be competed away.