Multiple Choice
In the Elaboration Likelihood Model of Persuasion (ELM)
A) there is only one route of attitude change, peripheral process.
B) the model specifies how persuasion can have an impact on variables.
C) elaboration means the amount of cognitive processing that a person puts into receiving messages.
D) the process has not been successful with message tailoring.
Correct Answer:
Verified
Correct Answer:
Verified
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