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What Would Lead a Customer to Purchase a Product

Question 146

Multiple Choice

What would lead a customer to purchase a product?


A) Her expected value from consuming it exceeds the cost of producing it.
B) Her expected value from consuming it exceeds the cost of purchasing it.
C) She believes the firm will earn a fair profit by selling the product to her.
D) She believes the price is an accurate reflection of the good's relative scarcity.

Correct Answer:

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