Corporate or Organizational Culture Is the Set of Values, Beliefs

Essay

Corporate or organizational culture is the set of values, beliefs, understandings, and norms shared by those who are its members. It guides how people within the organization interact with one another, and how the organization interacts with the external environment. Organizations will often use symbols, stories, slogans, heroes, and ceremonies as expressions of their corporate culture. Select five well-known corporate slogans and symbols. For each, interpret what belief or value you think the company is trying to convey with the slogan and symbol. Then rewrite the slogan to show how you really feel about the company or its product.