Multiple Choice
GM's handling of charges by Ralph Nader that their Corvair was "unsafe at any speed" is an example of corporate public relations professionals failure to
A) interpret and convey to management what the public really thinks.
B) interpret and convey to the public why management feels the way is does.
C) interpret how corporate influence can change public opinion.
D) interpret how public influence can be ignored if it is in the best interest of shareowners.
Correct Answer:
Verified
Correct Answer:
Verified
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