A Product Manager Is Eager to Develop a New Product

Multiple Choice

A product manager is eager to develop a new product idea.To gain approval to do so,the product manager orders the research team to survey a small group of customers that have been briefed on the product concept already and who reacted favorably to it.This type of research effort is known as

A) sugging.
B) advocacy research.
C) product research.
D) consumer research.
E) focus group research.