A Famous Case in the 1980s Involved Coca-Cola Introducing New

Multiple Choice

A famous case in the 1980s involved Coca-Cola introducing New Coke after much research.The failure of New Coke was largely due to

A) a narrow conception of the research.
B) uneven caliber of researchers.
C) poor problem definition.
D) late and occasional erroneous findings.
E) personality and presentation differences.