Multiple Choice
What is the primary difference between a Marketing Information System (MIS) and a Decisions Support System (DSS) ?
A) Ease of use.
B) Cost of implementation.
C) A DSS uses software that allows managers to more fully utilize available information to assist in making decisions.
D) The ability to produce standardized reports.
E) Access to information in a corporate database.
Correct Answer:

Verified
Correct Answer:
Verified
Q1: The systems approach to marketing research is
Q2: Marketing Information Systems (MIS) produce_reports based on
Q3: A marketing_is one way of visually presenting
Q5: Effective MIS or DSS systems are often
Q6: Which of the following is an example
Q7: One of the easiest tasks when designing
Q8: Poor fit of secondary data is usually
Q9: Knowledge that resides inside employees' heads is
Q10: All of the following terms are associated
Q11: One of the most important uses of