The Main Disadvantage of Data Furnished by Standardized Marketing Information

Multiple Choice

The main disadvantage of data furnished by standardized marketing information services over user-collected primary data is standardized data

A) may not always fit the specific needs of the user.
B) is generally more costly than primary data.
C) is generally less accurate than primary data.
D) is hard to locate.
E) is only available in "hard copy" formats.