Which of the Following Is a Potential Use of Test

Multiple Choice

Which of the following is a potential use of test marketing?

A) To test the sales potential for a new Colgate toothpaste
B) To test variations in the marketing mix for an existing P&G detergent
C) To test the sales potential for a new offer by the local telephone company
D) To test the impact of a price increase on the perception of the product
E) All of these are correct.