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    Basic Marketing Research Study Set 2
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    Exam 11: Collecting Information by Observation
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    In Terms of Observational Studies,ethical Dilemmas Are Most Likely to Arise
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In Terms of Observational Studies,ethical Dilemmas Are Most Likely to Arise

Question 6

Question 6

Multiple Choice

In terms of observational studies,ethical dilemmas are most likely to arise when observation is


A) structured.
B) disguised.
C) performed by mechanical means.
D) undisguised.
E) unstructured.

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