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    THINK Marketing
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    Exam 11: Pricing Decisions: Objectives, Strategies and Tactics
  5. Question
    Price Is Defined as the Exchange Value of a Good
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Price Is Defined as the Exchange Value of a Good

Question 61

Question 61

True/False

Price is defined as the exchange value of a good or service; value is defined solely by the tangible benefits the purchaser derives.

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