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  3. Study Set
    THINK Marketing
  4. Exam
    Exam 11: Pricing Decisions: Objectives, Strategies and Tactics
  5. Question
    A Firm That Uses Backward Pricing First Determines the Price
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A Firm That Uses Backward Pricing First Determines the Price

Question 20

Question 20

True/False

A firm that uses backward pricing first determines the price consumers are willing to accept.

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