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    THINK Marketing
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    Exam 11: Pricing Decisions: Objectives, Strategies and Tactics
  5. Question
    A Manufacturer of Electronics Bases Its Costs on the Price
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A Manufacturer of Electronics Bases Its Costs on the Price

Question 121

Question 121

True/False

A manufacturer of electronics bases its costs on the price customers are willing to pay. This is an example of demand-based pricing.

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