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    THINK Marketing
  4. Exam
    Exam 11: Pricing Decisions: Objectives, Strategies and Tactics
  5. Question
    A Manufacturer Agrees to Allow a Retailer to Be the Exclusive
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A Manufacturer Agrees to Allow a Retailer to Be the Exclusive

Question 95

Question 95

True/False

A manufacturer agrees to allow a retailer to be the exclusive vendor to carry its line under the condition that it sells at the MSLP. This is illegal.

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