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    THINK Marketing
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    Exam 11: Pricing Decisions: Objectives, Strategies and Tactics
  5. Question
    A Firm That Has Realized Production Efficiencies Through Economies of Scale
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A Firm That Has Realized Production Efficiencies Through Economies of Scale

Question 6

Question 6

True/False

A firm that has realized production efficiencies through economies of scale could successfully launch a new product using a price penetration strategy.

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