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    THINK Marketing
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    Exam 11: Pricing Decisions: Objectives, Strategies and Tactics
  5. Question
    For a New Product Entering the Market with a Price-Skimming
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For a New Product Entering the Market with a Price-Skimming

Question 132

Question 132

Multiple Choice

For a new product entering the market with a price-skimming strategy, the price is


A) equal to competitors' prices.
B) high.
C) low.
D) based on what the market will bear.
E) based solely on costs.

Correct Answer:

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