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    THINK Marketing
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    Exam 8: Product Strategy
  5. Question
    The Number of Lines in the Product Mix Is the
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The Number of Lines in the Product Mix Is the

Question 110

Question 110

Multiple Choice

The number of lines in the product mix is the


A) total product concept.
B) unique selling point.
C) product line width.
D) product line depth.
E) product's positioning.

Correct Answer:

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