A Relatively New Category of Cereals Referred to as the "Multi-Mix"category

Multiple Choice

A relatively new category of cereals referred to as the "multi-mix"category is growing fast. Kraft's addition of "Post Selects,"which, unlike competitive products, combines fruit with whole grains, is an example of their

A) product line.
B) product concept.
C) USP.
D) vision in the category.
E) product mix.