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Lever Brothers Sells Bar Soap Under the Following Brands: Dove

Question 19

Multiple Choice

Lever Brothers sells bar soap under the following brands: Dove, Lifebuoy, Caress, and Lux. This is an example of

A) a multibrand strategy.
B) a family brand strategy.
C) a propriety brand strategy.
D) a licensed brand strategy.
E) a co-branding strategy.

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