Multiple Choice
Jean-Pierre was discussing his new product with the director of purchasing. The director reminded him that all new products need a new UPC code. A UPC code is short for
A) uniform pricing contribution.
B) unique promotion concept.
C) universal product code.
D) universal pricing commitment.
E) unique price control.
Correct Answer:

Verified
Correct Answer:
Verified
Q44: A brand that captures the imagination of
Q45: When a company uses the equity in
Q46: Canadian Tire Motomaster is an example of
Q47: Less expensive capital items that are usually
Q48: The total range of products offered for
Q50: Ford buys a GPS satellite tracking system
Q51: Packaging is an integral part of selling.
Q52: Demonstrate how social and environmental issues have
Q53: The Nike swoosh is an example of
Q54: The blue Ford oval, Nabisco's red triangle,