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Abbey Is in McDonald's and Orders a Pepsi

Question 96

Multiple Choice

Abbey is in McDonald's and orders a Pepsi. Her order cannot be filled since only Coca-Cola is available. She accepts a Coke instead. Abbey has ________ for Pepsi in the carbonated cola category.


A) brand recognition
B) brand inconsistence
C) brand insistence
D) brand loyalty
E) brand preference

Correct Answer:

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