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  3. Study Set
    THINK Marketing
  4. Exam
    Exam 7: Market Segmentation and Target Marketing
  5. Question
    When Using a Market Segmentation Strategy, a Firm Tends to Lose
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When Using a Market Segmentation Strategy, a Firm Tends to Lose

Question 65

Question 65

True/False

When using a market segmentation strategy, a firm tends to lose control of costs because of the number of segments it competes in.

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