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  3. Study Set
    THINK Marketing
  4. Exam
    Exam 7: Market Segmentation and Target Marketing
  5. Question
    "Coke Is It,"and "Can't Beat the Real Thing"are Examples of Coke's
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"Coke Is It,"and "Can't Beat the Real Thing"are Examples of Coke's

Question 77

Question 77

True/False

"Coke is it,"and "Can't beat the real thing"are examples of Coke's successful marketing communications to support their brand leadership positioning.

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