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    Business
  3. Study Set
    THINK Marketing
  4. Exam
    Exam 7: Market Segmentation and Target Marketing
  5. Question
    Tetley Canada, with Its Unique, Round Teabag, Practises a ________
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Tetley Canada, with Its Unique, Round Teabag, Practises a ________

Question 10

Question 10

Multiple Choice

Tetley Canada, with its unique, round teabag, practises a ________ positioning strategy.


A) product differentiation
B) head-on
C) brand leadership
D) lifestyle
E) technical innovation

Correct Answer:

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