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  3. Study Set
    THINK Marketing
  4. Exam
    Exam 7: Market Segmentation and Target Marketing
  5. Question
    What Is Behavioural Targeting? Provide a Definition and Then Give
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What Is Behavioural Targeting? Provide a Definition and Then Give

Question 22

Question 22

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What is behavioural targeting? Provide a definition and then give an example (which is not in the text) that demonstrates your understanding of this tool.

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Behavioural targeting is a database-driv...

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