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Consumers Are Expressing a Stronger Concern for Health and Welfare

Question 44

Multiple Choice

Consumers are expressing a stronger concern for health and welfare. Marketers are responding by


A) making changes to their products by packaging smaller single-serving sizes.
B) lobbying governments to change the laws around food labelling.
C) ensuring that health claims are at the forefront of all marketing communications efforts.
D) completely restructuring all their product lines to align with these concerns.
E) helping Canadians find more free time by reducing the working hours of company staff.

Correct Answer:

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