Petty and Cacioppo's (1986) Elaboration-Likelihood Model of Persuasion Argues That

Multiple Choice

Petty and Cacioppo's (1986) elaboration-likelihood model of persuasion argues that sometimes people are influenced by the superficial cues of an argument, without evaluating the quality of the argument. This is referred to as

A) central processing
B) peripheral processing
C) systematic processing
D) counterarguing