Imagine That You Have Been Asked by Your Roommate, Who

Essay

Imagine that you have been asked by your roommate, who is running for president of the student government, to bring your vast knowledge of persuasion to bear as campaign director. Knowing what you do about the best ways to change people's attitudes, describe three specific strategies you would suggest for helping your roommate to convince students that he/she is the best candidate. For each strategy, explain the relevant theories or findings from social psychology that justify your plan.