Essay
A researcher decides to conduct an experiment to study the effects of advertising on people's attitudes toward a new breakfast cereal. She randomly assigns one group of subjects to watch a series of commercials for the cereal and assigns another group to watch a documentary on an unrelated topic. She then measures the attitudes of both groups. What are the independent and dependent variables in this study? What are the advantages of conducting an experiment to study this problem, rather than a correlational study?
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The independent variable in this study i...View Answer
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