When Public Relations Is Conducted So as to Be Mainly

Multiple Choice

When public relations is conducted so as to be mainly reactive:

A) the response to crisis is guided by long-term strategy
B) the organization is defined by carefully designed messages over a long period of time
C) the environment, not the organization, sets the public relations agenda
D) the organization has control over how others see it
E) it is part of a careful long-range organization level process