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  3. Study Set
    Strategic Marketing
  4. Exam
    Exam 12: Formulating Communications Strategies
  5. Question
    People Deny Messages That Counter the Order and Meaning in Their
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People Deny Messages That Counter the Order and Meaning in Their

Question 2

Question 2

Multiple Choice

People deny messages that counter the order and meaning in their thoughts. This is called:


A) assimilation/contrast theory
B) BCOS theory
C) dissonance theory
D) behavior modification
E) reward/situation framework

Correct Answer:

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