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A Good Example of a "Campaign Brand" as Opposed to an Organization

Question 7

Multiple Choice

A good example of a "campaign brand" as opposed to an organization brand is


A) The World Wildlife Fund's Saving Endangered Species campaign
B) The American Legacy Foundation's Truth Campaign
C) Greenpeace's Ships at Sea Whale Protection campaign
D) Amnesty International's Make Some Noise - Save Darfur campaign
E) Oxfam's Make Trade Fair campaign

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